Journal:Week 7

Week 7 (6-10 July 09)

For this class, today, all of group also presented the project of advertising or promotion campaign that we prepared last week. For my group, the reason why we chose this issue is making a light signal. The students in Wailailak University don’t open making a light. Then, accident can happen with us.

Everywhere, every time, so we also represent our role play to make conscience for everybody to open it. Just put it! So it’ll make us safety and make the good image of our university.

After that, Aj,Kob also gave some comments of each group. Some point that I received about it was some group did this project good, but they missed something or some point…and some group also stuck the same thing and some group should not forget a little detail… For me, I liked Santi’s group too…because this group touched on the small thing that no one thought about it and they didn’t spend time too much and also used a slogan to leave…these were the good point. Their slogan was a representative of thousand words “One night stand, one night star.” It left some space to think after watching…I usually liked advertising like this on television too because it made me had to think about it, so it always stuck in my heart…

Journal:Week 6

Week 6 (29 June-3 July 09)

For this class, today, Aj.Kob explained about Promotion Campaign, Buyer readiness stage and advertising aims. Aj.Kob also gave some example of advertisement for us to apply for others. After that, we had to form a group of six members to create a new creative idea to present about one trouble in our university that we didn’t satisfy. Our group chose the issue that many students in Walailak University don’t make a light signal and create the idea to present about it. Thus, this is a good way to apply the thing that Aj.Kob has taught to use in the real life.

For me, I think this project can make me understand more about Business. It makes me interest and observe more for many advertisements on television. Moreover, it makes me think more when I watch promotion campaign of many advertisements thought I never thought about it at all in the past. Nowadays, when I look at them, I always think and apply knowledge that I have learned to use about them :) …

For today, Aj.kob explained more about kind of AIDA such as rational, emotion and moral. Moreover, Aj,Kob told the way that I can apply the promotion strategy on our blog including the humble tips. I think this is the good tips that I can make sense to apply it. After that, Aj,Kob gave a time to organize about our project of each group and she would give an advices and commented about it. Next, it’s a time to talk about it in our group. It will be presented on Thursday 9 July.

I think the knowledge that Aj.Kob has taught today was the better way that made me understand about promotion more…and knew the tricks that every advertisement used nowadays especially using slogan to leave, that’s the important point. If you want to succeed in advertising, you should think about message that you want to present and don’t forget to leave some space for interpretation, and the important thing is you don’t spend too much time and it should present the new thing or creative thing that no one see it before is a best way…this is the thing that I know…:)

Journal:Week 5

Week 5 (22-26 June 09)

For the eighth class, Aj.Kob also explained how to apply what we’ve learned in our blog and some issues that we’ll have to write about it in our blog too. For example, branding, positioning, target markets, product lines, etc. Then, Aj.Kob told about some tips that made us succeed in our study. After that, Aj.kob also talked about how to write grammar correctly in some typical mistake and advised what we’ll have to write more about our interesting links. Finally, Aj Kob also prepared activity to make us understand easily in business; that was: Food Game. We have to guess the food name following my friend explained or hinted it in Thai and English version…That’s all…

For the ninth class, today was a lectured class. Aj.Kob wanted to make us understand better about “Promotion strategy” in Thai version…For me, although these contents were Thai version, I also still confused…I am so poor about this …Sorry! Anyway, I will read again and maybe I’ll have to ask some questions with my teacher…

Today, we also studied in term of “Promotion Strategy” such as “Push Strategy”, “Pull Strategy”, “Aims”, and “Global Advertising Campaigns” and so on. Lastly, Aj.Kob also prepared exercise to make us understand contents that we’ve learned to practice our understanding about television campaigns…lots of advertisement…However, some advertisement made me confuse about it…I hope my teacher is going to give the answers and explain about it…that’ll make me understand better…Thanks you in advance…

Adidas Advertisement

No matter who you are, no matter what you do, please don’t lose

your believe because “Impossible is Nothing”.

Beckham’s Quotation of Adidas

Beckham’s Quotation of Adidas (“Impossible is Nothing”.)

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.
“Impossible is nothing.”

"Impossible is Nothing"

This Adidas Advertisement presents the new ideas and the new products when customers use this product of Adidas in the concept “Impossible is Nothing”.

Adidas Commercial:David Beckham

This Adidas advertisement also emphasizes the slogan of this brand “Impossible is Nothing” which is presented by David Beckham. Adidas know well they produce the products of sports, so they present their products by the famous football player in the concept “My story”...