Journal:Week 11

Week 11 (27-31 July 09)

Today, we started to pick a draw for presentation’s day of each person in final project and then, Aj.kob opened a video of BBC’s business conversation and taught us about some words in business context to apply to use them. After finishing it, she wanted us to form a group to role play about Business Conversation in the real business society on the next class… and please, remember we shouldn’t forget to use the business words to apply about it! This activity wanted us to know the real business world.

For this class, Aj.Kob started to the first presentation group and also following the next groups till the last group. Today, we have learned many real situations in business world and some situation was excellent ideas. This activity also made us know about many conversations that we are able to apply in the real life in the business world and made us understand the world of business more…

Journal:Week 10

Week 10 (27-31 July 09)

Today, Aj.Kob started with the first presentation group and following other groups. This activity is the good way to learn and apply our ideas in the real situation on this lesson. That’s just called “Learning by Doing!”

After finishing all of groups, Aj.Kob concluded this lesson and made sure we know about “Everyday English”, “English in office (Local English)”, and “English on the go (Global English).”

For our class, today, Aj.Kob also started to talk about our emails that we had to invite for our business partners to comment our blogs and then, we had to cc to Aj.Kob as well. Some of emails that Aj.Kob talked about are the good examples in real life, so we had to know the wrong way and good way to do it. Then, Aj.Kob taught us about the way to do it formal and completed in business way; for example, Salutation (Opening greeting), the good way to do it formal is using Dear, or Sirs, in it.

After that, Aj.Kob taught us about the formal form of business letters and emails including, knowing the way to use appropriate sentences in business letters or emails. For example, we should use these sentences in closing “I do appreciate your support and your time.”, “Your support is always greatly.”, and “Thank you in advance for your support. So, we can apply all of sentences in our real life …

Journal:Week 9

Week 9 (20-24 July 09)

Today, Aj.Kob started to tell all of students regarding final project, all of detail for our final project. Aj.Kob told the way how to do it completed including sections that are required in the blog. Also, she told the way to do oral presentation and the main points of contents that we should use in our oral presentation.

For today, we have learned about functional English skill that is classified in 2 parts. The first part is internal communication and following the second part external communication. Then, we had to form a group of 5 people to brainstorm our ideas about case of business that Aj.Kob also taught us to get some ideas of this lesson “Functional English Skill”. Next, we also discussed about it and did our chat after class. : )

Journal:Week 8

Week 8 (13-17 July 09)

For today, Aj.Kob started to tell a lot of detail about our blog’s contents and the way how to do it completely including the way to evaluate. Because this is the final project, we have to understand the way to do it clearly in order to do it better and better…(I pray I can do it well if I have a lot of free time : )

For this class, today, Aj.Kob started to tell a little of information of the lesson that we are going to learn; that is, “Functional English Skill” that composes internal communication and external communication. After that, Aj.Kob also gave case study about Business story and then, we have to form a group of 5-6 people to discuss and do mind mapping after we talked about it. Also, we have to prepare it to present on the next class…This activity, Aj.Kob wanted us have an image of the thing that we’ll study in the future in our mind because it’s easy to understand if we’ll learn it by doing… (This time, season always changes…take care of yourself na ka Aj.Kob : ) Thanks million times for your helping…)

Journal:Week 7

Week 7 (6-10 July 09)

For this class, today, all of group also presented the project of advertising or promotion campaign that we prepared last week. For my group, the reason why we chose this issue is making a light signal. The students in Wailailak University don’t open making a light. Then, accident can happen with us.

Everywhere, every time, so we also represent our role play to make conscience for everybody to open it. Just put it! So it’ll make us safety and make the good image of our university.

After that, Aj,Kob also gave some comments of each group. Some point that I received about it was some group did this project good, but they missed something or some point…and some group also stuck the same thing and some group should not forget a little detail… For me, I liked Santi’s group too…because this group touched on the small thing that no one thought about it and they didn’t spend time too much and also used a slogan to leave…these were the good point. Their slogan was a representative of thousand words “One night stand, one night star.” It left some space to think after watching…I usually liked advertising like this on television too because it made me had to think about it, so it always stuck in my heart…

Journal:Week 6

Week 6 (29 June-3 July 09)

For this class, today, Aj.Kob explained about Promotion Campaign, Buyer readiness stage and advertising aims. Aj.Kob also gave some example of advertisement for us to apply for others. After that, we had to form a group of six members to create a new creative idea to present about one trouble in our university that we didn’t satisfy. Our group chose the issue that many students in Walailak University don’t make a light signal and create the idea to present about it. Thus, this is a good way to apply the thing that Aj.Kob has taught to use in the real life.

For me, I think this project can make me understand more about Business. It makes me interest and observe more for many advertisements on television. Moreover, it makes me think more when I watch promotion campaign of many advertisements thought I never thought about it at all in the past. Nowadays, when I look at them, I always think and apply knowledge that I have learned to use about them :) …

For today, Aj.kob explained more about kind of AIDA such as rational, emotion and moral. Moreover, Aj,Kob told the way that I can apply the promotion strategy on our blog including the humble tips. I think this is the good tips that I can make sense to apply it. After that, Aj,Kob gave a time to organize about our project of each group and she would give an advices and commented about it. Next, it’s a time to talk about it in our group. It will be presented on Thursday 9 July.

I think the knowledge that Aj.Kob has taught today was the better way that made me understand about promotion more…and knew the tricks that every advertisement used nowadays especially using slogan to leave, that’s the important point. If you want to succeed in advertising, you should think about message that you want to present and don’t forget to leave some space for interpretation, and the important thing is you don’t spend too much time and it should present the new thing or creative thing that no one see it before is a best way…this is the thing that I know…:)

Journal:Week 5

Week 5 (22-26 June 09)

For the eighth class, Aj.Kob also explained how to apply what we’ve learned in our blog and some issues that we’ll have to write about it in our blog too. For example, branding, positioning, target markets, product lines, etc. Then, Aj.Kob told about some tips that made us succeed in our study. After that, Aj.kob also talked about how to write grammar correctly in some typical mistake and advised what we’ll have to write more about our interesting links. Finally, Aj Kob also prepared activity to make us understand easily in business; that was: Food Game. We have to guess the food name following my friend explained or hinted it in Thai and English version…That’s all…

For the ninth class, today was a lectured class. Aj.Kob wanted to make us understand better about “Promotion strategy” in Thai version…For me, although these contents were Thai version, I also still confused…I am so poor about this …Sorry! Anyway, I will read again and maybe I’ll have to ask some questions with my teacher…

Today, we also studied in term of “Promotion Strategy” such as “Push Strategy”, “Pull Strategy”, “Aims”, and “Global Advertising Campaigns” and so on. Lastly, Aj.Kob also prepared exercise to make us understand contents that we’ve learned to practice our understanding about television campaigns…lots of advertisement…However, some advertisement made me confuse about it…I hope my teacher is going to give the answers and explain about it…that’ll make me understand better…Thanks you in advance…