Journal:Week 6

Week 6 (29 June-3 July 09)

For this class, today, Aj.Kob explained about Promotion Campaign, Buyer readiness stage and advertising aims. Aj.Kob also gave some example of advertisement for us to apply for others. After that, we had to form a group of six members to create a new creative idea to present about one trouble in our university that we didn’t satisfy. Our group chose the issue that many students in Walailak University don’t make a light signal and create the idea to present about it. Thus, this is a good way to apply the thing that Aj.Kob has taught to use in the real life.

For me, I think this project can make me understand more about Business. It makes me interest and observe more for many advertisements on television. Moreover, it makes me think more when I watch promotion campaign of many advertisements thought I never thought about it at all in the past. Nowadays, when I look at them, I always think and apply knowledge that I have learned to use about them :) …

For today, Aj.kob explained more about kind of AIDA such as rational, emotion and moral. Moreover, Aj,Kob told the way that I can apply the promotion strategy on our blog including the humble tips. I think this is the good tips that I can make sense to apply it. After that, Aj,Kob gave a time to organize about our project of each group and she would give an advices and commented about it. Next, it’s a time to talk about it in our group. It will be presented on Thursday 9 July.

I think the knowledge that Aj.Kob has taught today was the better way that made me understand about promotion more…and knew the tricks that every advertisement used nowadays especially using slogan to leave, that’s the important point. If you want to succeed in advertising, you should think about message that you want to present and don’t forget to leave some space for interpretation, and the important thing is you don’t spend too much time and it should present the new thing or creative thing that no one see it before is a best way…this is the thing that I know…:)

Journal:Week 5

Week 5 (22-26 June 09)

For the eighth class, Aj.Kob also explained how to apply what we’ve learned in our blog and some issues that we’ll have to write about it in our blog too. For example, branding, positioning, target markets, product lines, etc. Then, Aj.Kob told about some tips that made us succeed in our study. After that, Aj.kob also talked about how to write grammar correctly in some typical mistake and advised what we’ll have to write more about our interesting links. Finally, Aj Kob also prepared activity to make us understand easily in business; that was: Food Game. We have to guess the food name following my friend explained or hinted it in Thai and English version…That’s all…

For the ninth class, today was a lectured class. Aj.Kob wanted to make us understand better about “Promotion strategy” in Thai version…For me, although these contents were Thai version, I also still confused…I am so poor about this …Sorry! Anyway, I will read again and maybe I’ll have to ask some questions with my teacher…

Today, we also studied in term of “Promotion Strategy” such as “Push Strategy”, “Pull Strategy”, “Aims”, and “Global Advertising Campaigns” and so on. Lastly, Aj.Kob also prepared exercise to make us understand contents that we’ve learned to practice our understanding about television campaigns…lots of advertisement…However, some advertisement made me confuse about it…I hope my teacher is going to give the answers and explain about it…that’ll make me understand better…Thanks you in advance…

Adidas Advertisement

No matter who you are, no matter what you do, please don’t lose

your believe because “Impossible is Nothing”.

Beckham’s Quotation of Adidas

Beckham’s Quotation of Adidas (“Impossible is Nothing”.)

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.
“Impossible is nothing.”

"Impossible is Nothing"

This Adidas Advertisement presents the new ideas and the new products when customers use this product of Adidas in the concept “Impossible is Nothing”.

Adidas Commercial:David Beckham

This Adidas advertisement also emphasizes the slogan of this brand “Impossible is Nothing” which is presented by David Beckham. Adidas know well they produce the products of sports, so they present their products by the famous football player in the concept “My story”...

Journal:Week 4

Week 4 (15-19 June 09)

For the sixth class, Aj.Kob also overviewed the important points from last week including “International Business World Context”. Also, we started to learn the new lesson was “Product strategy” to link my product and “Product management”. The important point of business was “Brand Impact” and “Brand Values” to apply for many products that we also used nowadays. Our teacher also taught this step-by-step and made it easy to understand for us especially unique selling quality point. At last, we also had formed a different group for three people to interview for the president’s secretary position on this Thursday.

For the seventh class, Aj.Kob started to talk about our blog, final project, around 30 minutes. Next, we started to role play on the first group about job application until the last group. For my group, I was an interviewer and two persons of my group were applicants. First of all, I started my conversation using “Hi! Welcome to my company… Nice to meet you… (Checking hand)… I’m glad to see you here… Hope you happy to be here…”
Then, I have some questions to interview both of them…
1. Could you introduce yourself briefly?
2. How about your talent, how do you apply for this job?
3. Why do you apply for this job and choose to come to my company?
4. Why I have to hire you?
5. How much salary do you want to receive?
Last question, do you have anything to tell me?

Who should get this job?
“For me, I may hire both of applicants if I’m an interviewer and this business is mine because both of them have the good quality equally, so I think I should not judge people for a second when I met them or looked only their parchment. I’ll give a chance both of them to prove themselves for a new project of mine. After that, I’ll choose a person who is appropriate for my company or maybe I will give a job both of them if they have high talents and qualities equally. Consequently, I’ll work with the high-quality person who will make my company develop more and more…

Then, we also got the ideas a lot for this activity in term of business and job application. Also, then we knew many tactics to getting a job of each person. At last, Aj.Kob also commented and advised the good things that we should do when we went to interview to getting that job and something that we had to avoid…