Journal:Week 5

Week 5 (22-26 June 09)

For the eighth class, Aj.Kob also explained how to apply what we’ve learned in our blog and some issues that we’ll have to write about it in our blog too. For example, branding, positioning, target markets, product lines, etc. Then, Aj.Kob told about some tips that made us succeed in our study. After that, Aj.kob also talked about how to write grammar correctly in some typical mistake and advised what we’ll have to write more about our interesting links. Finally, Aj Kob also prepared activity to make us understand easily in business; that was: Food Game. We have to guess the food name following my friend explained or hinted it in Thai and English version…That’s all…

For the ninth class, today was a lectured class. Aj.Kob wanted to make us understand better about “Promotion strategy” in Thai version…For me, although these contents were Thai version, I also still confused…I am so poor about this …Sorry! Anyway, I will read again and maybe I’ll have to ask some questions with my teacher…

Today, we also studied in term of “Promotion Strategy” such as “Push Strategy”, “Pull Strategy”, “Aims”, and “Global Advertising Campaigns” and so on. Lastly, Aj.Kob also prepared exercise to make us understand contents that we’ve learned to practice our understanding about television campaigns…lots of advertisement…However, some advertisement made me confuse about it…I hope my teacher is going to give the answers and explain about it…that’ll make me understand better…Thanks you in advance…

Adidas Advertisement

No matter who you are, no matter what you do, please don’t lose

your believe because “Impossible is Nothing”.

Beckham’s Quotation of Adidas

Beckham’s Quotation of Adidas (“Impossible is Nothing”.)

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.
“Impossible is nothing.”

"Impossible is Nothing"

This Adidas Advertisement presents the new ideas and the new products when customers use this product of Adidas in the concept “Impossible is Nothing”.

Adidas Commercial:David Beckham

This Adidas advertisement also emphasizes the slogan of this brand “Impossible is Nothing” which is presented by David Beckham. Adidas know well they produce the products of sports, so they present their products by the famous football player in the concept “My story”...

Journal:Week 4

Week 4 (15-19 June 09)

For the sixth class, Aj.Kob also overviewed the important points from last week including “International Business World Context”. Also, we started to learn the new lesson was “Product strategy” to link my product and “Product management”. The important point of business was “Brand Impact” and “Brand Values” to apply for many products that we also used nowadays. Our teacher also taught this step-by-step and made it easy to understand for us especially unique selling quality point. At last, we also had formed a different group for three people to interview for the president’s secretary position on this Thursday.

For the seventh class, Aj.Kob started to talk about our blog, final project, around 30 minutes. Next, we started to role play on the first group about job application until the last group. For my group, I was an interviewer and two persons of my group were applicants. First of all, I started my conversation using “Hi! Welcome to my company… Nice to meet you… (Checking hand)… I’m glad to see you here… Hope you happy to be here…”
Then, I have some questions to interview both of them…
1. Could you introduce yourself briefly?
2. How about your talent, how do you apply for this job?
3. Why do you apply for this job and choose to come to my company?
4. Why I have to hire you?
5. How much salary do you want to receive?
Last question, do you have anything to tell me?

Who should get this job?
“For me, I may hire both of applicants if I’m an interviewer and this business is mine because both of them have the good quality equally, so I think I should not judge people for a second when I met them or looked only their parchment. I’ll give a chance both of them to prove themselves for a new project of mine. After that, I’ll choose a person who is appropriate for my company or maybe I will give a job both of them if they have high talents and qualities equally. Consequently, I’ll work with the high-quality person who will make my company develop more and more…

Then, we also got the ideas a lot for this activity in term of business and job application. Also, then we knew many tactics to getting a job of each person. At last, Aj.Kob also commented and advised the good things that we should do when we went to interview to getting that job and something that we had to avoid…

Journal:Week 3

Week 3 (8-12 June 09)

This week, we didn’t have a class on Tuesday…
(Go to take a nap..la na..)

For the fifth class on Thursday, we took a look at many brands of several products and then started to focus on marketing mix (4p) strategy by group activity. We discussed the product that we always used. My group talked about L’Oreal and discussed it. Also, we had to apply it to Maslow’s hierarchical needs and answered the following questions. After that, we also talked about it to our classmate by representative. Then, Aj.Kob also summed up this lesson and talked about it again. So, the thing that we had learned from this week was Product’s attribution such as basic needs, product value and so on…

Journal:Week 2

Week 2 (1-5 June 09)

This week, for the third class of this subject, first of all, Aj.Kob also explained about final project and another details of this subject. Next, we started to form group and thought about “business” word in our mind. After that, each group also discussed and sent representative to share the ideas. After that, we also watched video “Victoria’s secret about processing the new products for customer and answered the following questions. About homework, I also studied the details of GM Bankruptcy and other videos about business from internet or another sources.

For the forth class, we started to learn about specific details of business more. For instance, Principle of Marketing Concept and Maslow’s Hierarchy of Needs that Aj.Kob also explained these from mind map. So, it made them easy to study. Next, we started to form group and read the sheet “What is business?” and “Careers in Business”. Then we also shared our ideas and summed up the important details that we had read. After that, we sent representative to share the ideas for our classmate. At least, Aj.Kob also summed up about these for us again to make sure we understood it…

Journal:Week 1

Week 1(25-29 May 09)

First class , our teachers, Aj.Kob, introduced briefly the images of business world and talked about some information that we’ll have to study for this subject ;international business trade. Then, Aj.Kob also prepared pre-test to get some images of students’ basic knowledge of business.

About this, I had to accept myself didn’t know too much about business. Maybe, I hardly understood about this at all. Although I used to study Writing in Business Context course which that subject mostly concerned about my company’s plan, I also had to use my imagination too much. At least, I got some basic business from that course.

Anyway, I’ll try my best for this course because I still my best teacher; Aj.Kob, to teach this subject, right?

Second class, today, Aj.Kob also overviewed some important knowledge and talked about the students’ goals for last class in pre-test. Next, we formed group for 5 people and talked about some products that our group usually used and then we discussed these and sent representative to share our ideas to our classmate together.

For this week, I knew about the basic knowledge of business term that need to use for this subject such as, contexts, knowledge or content, discourse or language, manners, pragmatic, workshop based, motivation and business background…