Journal:Week 4

Week 4 (15-19 June 09)

For the sixth class, Aj.Kob also overviewed the important points from last week including “International Business World Context”. Also, we started to learn the new lesson was “Product strategy” to link my product and “Product management”. The important point of business was “Brand Impact” and “Brand Values” to apply for many products that we also used nowadays. Our teacher also taught this step-by-step and made it easy to understand for us especially unique selling quality point. At last, we also had formed a different group for three people to interview for the president’s secretary position on this Thursday.

For the seventh class, Aj.Kob started to talk about our blog, final project, around 30 minutes. Next, we started to role play on the first group about job application until the last group. For my group, I was an interviewer and two persons of my group were applicants. First of all, I started my conversation using “Hi! Welcome to my company… Nice to meet you… (Checking hand)… I’m glad to see you here… Hope you happy to be here…”
Then, I have some questions to interview both of them…
1. Could you introduce yourself briefly?
2. How about your talent, how do you apply for this job?
3. Why do you apply for this job and choose to come to my company?
4. Why I have to hire you?
5. How much salary do you want to receive?
Last question, do you have anything to tell me?

Who should get this job?
“For me, I may hire both of applicants if I’m an interviewer and this business is mine because both of them have the good quality equally, so I think I should not judge people for a second when I met them or looked only their parchment. I’ll give a chance both of them to prove themselves for a new project of mine. After that, I’ll choose a person who is appropriate for my company or maybe I will give a job both of them if they have high talents and qualities equally. Consequently, I’ll work with the high-quality person who will make my company develop more and more…

Then, we also got the ideas a lot for this activity in term of business and job application. Also, then we knew many tactics to getting a job of each person. At last, Aj.Kob also commented and advised the good things that we should do when we went to interview to getting that job and something that we had to avoid…

Journal:Week 3

Week 3 (8-12 June 09)

This week, we didn’t have a class on Tuesday…
(Go to take a nap..la na..)

For the fifth class on Thursday, we took a look at many brands of several products and then started to focus on marketing mix (4p) strategy by group activity. We discussed the product that we always used. My group talked about L’Oreal and discussed it. Also, we had to apply it to Maslow’s hierarchical needs and answered the following questions. After that, we also talked about it to our classmate by representative. Then, Aj.Kob also summed up this lesson and talked about it again. So, the thing that we had learned from this week was Product’s attribution such as basic needs, product value and so on…

Journal:Week 2

Week 2 (1-5 June 09)

This week, for the third class of this subject, first of all, Aj.Kob also explained about final project and another details of this subject. Next, we started to form group and thought about “business” word in our mind. After that, each group also discussed and sent representative to share the ideas. After that, we also watched video “Victoria’s secret about processing the new products for customer and answered the following questions. About homework, I also studied the details of GM Bankruptcy and other videos about business from internet or another sources.

For the forth class, we started to learn about specific details of business more. For instance, Principle of Marketing Concept and Maslow’s Hierarchy of Needs that Aj.Kob also explained these from mind map. So, it made them easy to study. Next, we started to form group and read the sheet “What is business?” and “Careers in Business”. Then we also shared our ideas and summed up the important details that we had read. After that, we sent representative to share the ideas for our classmate. At least, Aj.Kob also summed up about these for us again to make sure we understood it…