Refection

First of all, for doing my blog, I don’t know what I should say…I have to tell the truth I never know anything about blog before. When I have really to it, I don’t know at all how I have to do. Anyway, I try hard to do this, but I have to accept that I don’t have many times to do. Whenever I have a free time, I would try to do it. Perhaps, I still don’t understand about business too much, so it makes me have to spend many times to do.

After that, for doing this blog, I received many good benefits to communicate people and presented my ideas and my work in the cyber world. It opened my vision more. Moreover, I also gained the knowledge in term of business more and knew the way to present my work in the high technology and the new community.

Finally, I have to say “Thank you” from the bottom of my heart to Aj.Kob and many students in my class that spend our time in this class for one semester. Also, the many ways that Aj.Kob tried hardly to teach a student who didn’t know anything about business like me…Thank you for all of comments, all of inspiration, and Thank you again for my teacher…Thank you!

References

http://en.wikipedia.org/wiki/Adidas
http://www.goodlogo.com/extended.info/2459
http://adidas-group.corporate-publications.com/2008/gb/en/struktur-und-strategie/our-brands-and-divisions.html
http://www.logoorange.com/logodesign-A.php
http://www.brandchannel.com/features_profile.asp?pr_id=71
http://ar2001.adidas-salomon.com/adidassalomon2001/strat_adidas/
http://theportnoygroup.typepad.com/my_weblog/2008/05/adidas-wins-maj.html

Promotion Strategy--Adidas'Commercial--

Adidas Advert - Right Here Right Now 1999

About this advertisement, Adidas is forever sport. They present this advertisement via using their slogan in this advertisement “Take what you want”. Their aim is Brand awareness. They persuade everyone buy their products as Adidas is the one part of our life.

Adidas Advert - Adi Dassler

This advertisement is the best one I like because it presents the Adidas’ long unique history. When people take a look at it, they will appreciate with the origin of Adidas. The aim of this advertising is “Corporate awareness” and “Brand awareness.” Adidas presents the new way to persuade customers to remember their company and brand via selling the unique history since the origin of Adidas till nowadays.

New Adidas F50 Advert 2009 "Impossible Is Nothing"

This advertising presents the brand new sports shoes of Adidas “F50”. It’s the brand new version of advertising in 2009. Their aim is “Product Positioning.” Adidas attracts their customers to buy brand new shoes via two of famous football players like Zidane and Messi. They provide the new shoes for everyone especially football player, which is full of modern and cool.

Promotion Strategy--Examples of Advertisement Campaigns--

Adidas'advertisements

This posterpresented the brand new sports shoes of Adidas. Their aim is to give customer a new product or it’s called “Product Positioning.” Adidas attracts their customers via a new modern style of shoes which provide a cool of Adidas in the future world.

This poster presents their slogan “Impossible is Nothing”. This is the unique selling points of Adidas and this advertisement. Their aim is “Brand Awareness.” Adidas wants their customers remember their brand via using a famous football player like Messé. They focused on Messé’s career is not easy to succeed but “Nothing is Impossible.” You have to start at the zero and go step-by step until you can succeed in your life like Messé

This advertisement presented the official sponsor of Olympic 2012 of adidas. Their aim is "Brand Awareness" because Olympic is been know-well from many people around the world. When adidas is the main sponsor of Olympic 2012, people also have to be know-well in their brand. Moreover, this adthis advertisement also represents the small gold like a needle. However, it’s not hard to catch it like every sport in Olympic 2012. Adidas is the one of aspirations for many athletes.

This advertising media represents their “Brand awareness” in subway. Adidas have succeeded to promote their brand in addition to advertising on television and billboard. This is the easy way that can make a lot of people remember their brand.

Promotion Strategy

Key Promotion Strategy


1. Marketing Strategy

Adidas provides the three main factors for customers
-To satisfy basic needs.
-To solve problems.
-To make themselves feel good.

2. Developing unique and dynamic marketing initiatives

- Urban Art Guide--Adidas embodies rebellion, independence and creative expression, particularly in an urban setting.
- Mi Adidas--Permits users to customize their footwear.
- Adicolor Viral Video--This cerebral, abstract video campaign symbolizes Adidas' commitment to expression, no matter how strange or weird.

3. The core advertising factors of Adidas

- Advertising Media

Adidas use several advertising media to promote their product in the marketplace. Different advertising media use in the market like commercial advertisement, Print media advertisement, covert advertising, Infomercials, Celebrities advertisement, Online advertisement, Public transport advertisement, e-mail etc.


-Television Commercials

The reason that this media was selected was because television, magazines and Internet were the best way in which Adidas were able to show their customers regarding their own products. Moreover, Adidas use David Beckham as their brand ambassador and many more celebrities in every region to promote their product.

According to Adidas’ advertisement, they have the own unique identity of each advertisement to represent their style including modern, trendy, and cool.

Rational

Why this brand?


Generally, in the market world, you may see strongly a competition of several brands of shoes especially the sport shoes market. With a lot of brands, there is only one brand that attracted me to research and study more; this is, “Adidas.” Although nowadays Adidas is number 2 Global brand, they are going to develop continuously to be the number one global brand of the world.

Moreover, Adidas certainly has the best slogan that attracts so many people including me. I’m sure you may have been heard about it; this is, “Impossible is Nothing.” I think this slogan is the best way to promote their brand. Imagine if you just believe in their slogan “Impossible is Nothing”, everything can possible when using their brand. This is all of reasons why Adidas is such an interesting brand for me.

Product Strategy--Key Successful Factors--

Key Successful Factors

• The Adidas strategies were based on, endorsement focus strategy, advertising, sponsorshipprograms focusing on major global events, sports associations, and teams, and sub-brands.


• For marketing strategy, Adidas focused on three main factors; this is, to satisfy basic needs, to solve problems, and to make customers feel good.


• Adidas Endorsement program is focusing on major global events, sports associations, and teams.


• To create brand awareness, Adidas have been using endorsement strategies in their brand-building programs.


• Adidas focuses on sponsorship of teams and events e.g. national teams and big sport events like the Olympic Games and different World Championship events. This will help them to create awareness with help from different types of media.


• Adidas did not just spend more money; they made an impact with brilliant executions. They made TV and other advertising campaigns. The company communicates their heritage of innovation, technology and big success stories with personalities like Emil Zatopek, Mohammad Ali.


• Adidas choice was to experiment with sport events, with which they made great success. Adidas have created “The Adidas Streetball Challenge” which started out in Germany 1992 and five years later it had over 500.000 participants


• For Adidas images, one image of consumers found the brand very trendy, modern and cool.


• The low-end products, for the “normal consumer” still have a high technology and level of innovation because of their inheritance of the older innovations and technology from the equipment line.


• Adidas strategy made their brand take on a different meaning; it still meant participation, emotion and performance.


• Adidas have succeeded to create a brand loyal customer who perceives Adidas products as top quality.


• The strong messages from Adidas is; “Impossible is Nothing."


• Adidas stand for a competing and winning over your self-attitude.


• Adidas had the same strategy within creating equity value to their brand.