Week 6 (29 June-3 July 09)For this class, today, Aj.Kob explained about Promotion Campaign, Buyer readiness stage and advertising aims. Aj.Kob also gave some example of advertisement for us to apply for others. After that, we had to form a group of six members to create a new creative idea to present about one trouble in our university that we didn’t satisfy. Our group chose the issue that many students in Walailak University don’t make a light signal and create the idea to present about it. Thus, this is a good way to apply the thing that Aj.Kob has taught to use in the real life.
For me, I think this project can make me understand more about Business. It makes me interest and observe more for many advertisements on television. Moreover, it makes me think more when I watch promotion campaign of many advertisements thought I never thought about it at all in the past. Nowadays, when I look at them, I always think and apply knowledge that I have learned to use about them :) …
For today, Aj.kob explained more about kind of AIDA such as rational, emotion and moral. Moreover, Aj,Kob told the way that I can apply the promotion strategy on our blog including the humble tips. I think this is the good tips that I can make sense to apply it. After that, Aj,Kob gave a time to organize about our project of each group and she would give an advices and commented about it. Next, it’s a time to talk about it in our group. It will be presented on Thursday 9 July.
I think the knowledge that Aj.Kob has taught today was the better way that made me understand about promotion more…and knew the tricks that every advertisement used nowadays especially using slogan to leave, that’s the important point. If you want to succeed in advertising, you should think about message that you want to present and don’t forget to leave some space for interpretation, and the important thing is you don’t spend too much time and it should present the new thing or creative thing that no one see it before is a best way…this is the thing that I know…:)
