วันเสาร์ที่ 27 มิถุนายน พ.ศ. 2552

Journal:Week 5

Week 5 (22-26 June 09)

For the eighth class, Aj.Kob also explained how to apply what we’ve learned in our blog and some issues that we’ll have to write about it in our blog too. For example, branding, positioning, target markets, product lines, etc. Then, Aj.Kob told about some tips that made us succeed in our study. After that, Aj.kob also talked about how to write grammar correctly in some typical mistake and advised what we’ll have to write more about our interesting links. Finally, Aj Kob also prepared activity to make us understand easily in business; that was: Food Game. We have to guess the food name following my friend explained or hinted it in Thai and English version…That’s all…

For the ninth class, today was a lectured class. Aj.Kob wanted to make us understand better about “Promotion strategy” in Thai version…For me, although these contents were Thai version, I also still confused…I am so poor about this …Sorry! Anyway, I will read again and maybe I’ll have to ask some questions with my teacher…


Today, we also studied in term of “Promotion Strategy” such as “Push Strategy”, “Pull Strategy”, “Aims”, and “Global Advertising Campaigns” and so on. Lastly, Aj.Kob also prepared exercise to make us understand contents that we’ve learned to practice our understanding about television campaigns…lots of advertisement…However, some advertisement made me confuse about it…I hope my teacher is going to give the answers and explain about it…that’ll make me understand better…Thanks you in advance…

5 ความคิดเห็น:

  1. Dear Mei,

    Thanks for your summary and reflection upon the class lessons.

    First of all, let me tell you that please please ask me a question, any question, in class or with me in person. Please don't let your questions go@.

    For now, let me say these points to you:

    First, so far, I've tried to simplify the lessons by dropping the topic about 2 ps (price and place) as i'm really concerned with those students who are non-business major. In addition, I decided to give a lecture in Thai for a small section of the promotion strategy with the hope that the class would find the lesson not too difficult to digest.

    Secondly, regarding to the advertising campaign activities, I'd like the students to be exposed to the real advertising and to learn how to apply in a real context. These assignments, i hope, gave you some authentic examples of the advertising world.

    Thirdly, advertising, by its nature, is subjective and allows multiple interpretations. In other words, audiences might interpret the same ad in a various way. That’s why I didn't provide all answers or gave the exact answers to the class. I’d love to hear the students’ different perspectives toward the TV ad campaigns.

    My advice to you is 1) schedule with me to have an individual conference in my office. In this way, I might be able to better explain the unclear points to you. 2) From now on, please feel free to interrupt me with your question anytime in class. I’m more than happy to hear it.

    As always, thanks for your voices.
    aj

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  2. Wanrada's blog might give you some ideas of the project direction and my expectation.

    here is the link
    http://swanrada.blogspot.com/

    cheers,
    aj

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  3. Hello my business partner

    Thank you for your invitation letter to invite me to see your blog and share my idea.
    In your blog I like the slogan that "impossible is nothing"It not only to be active but also to change someone'believe.
    That is a good slogan.
    And in my opinion your blog is OK.and after your blog is finish i'm going to see and comment later.

    Thank you
    Phatthira Bunnuang

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  4. Dear Ms. Monthakarn

    Thank you for your invitation. I have already to look your blog. It's one of my favorite products. I like your slogan, it makes people dare to do something. I would like to know more information and I will consider to share the business together.

    Thak you for taking your time
    Tanasin Nukitrangsan

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  5. ไม่ระบุชื่อ22 กรกฎาคม 2552 เวลา 06:26

    Hi! my lovely friend
    For your blog, I think the informations are the good one. The VDO is very interesting. But I think you should change you BG into a new one that can help your blog more bright and more attractive.

    Hope you enjoy with your blog.

    Pui

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