The principle of the Adidas is to equip all athletes to achieve their “impossible” following their strong slogan “Impossible is nothing.” At the heart of Adidas is passion: passion for sports, passion for athletes and passion for products. Adidas is a brand built on leading technology and cutting-edge design. It is a brand identified and respected by consumers for its innovative, inspirational and authentic values. However, Adidas is also committed to incorporating the growing importance of lifestyle, fashion and music inspiration into the sports arena and Adidas products. This strategy allows the brand to create a unique Adidas experience and means more to more consumers.
Besides, Adidas mainly still focuses on four key categories globally: football, running, training and basketball especially football, Adidas used the front athletes like David Beckham to promote their brand and motivated the customers to desire their products. The main competitors of Adidas in the industry are Nike, and puma since it acquired Reebox in January, 2006.
For the style, Adidas is the home of originals, defined as real sportswear, the fashion group, which is the future of sportswear, and style essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น