Key Promotion Strategy
1. Marketing Strategy
Adidas provides the three main factors for customers
-To satisfy basic needs.
-To solve problems.
-To make themselves feel good.
2. Developing unique and dynamic marketing initiatives
- Urban Art Guide--Adidas embodies rebellion, independence and creative expression, particularly in an urban setting.
- Mi Adidas--Permits users to customize their footwear.
- Adicolor Viral Video--This cerebral, abstract video campaign symbolizes Adidas' commitment to expression, no matter how strange or weird.
3. The core advertising factors of Adidas
- Advertising Media
Adidas use several advertising media to promote their product in the marketplace. Different advertising media use in the market like commercial advertisement, Print media advertisement, covert advertising, Infomercials, Celebrities advertisement, Online advertisement, Public transport advertisement, e-mail etc.
-Television Commercials
The reason that this media was selected was because television, magazines and Internet were the best way in which Adidas were able to show their customers regarding their own products. Moreover, Adidas use David Beckham as their brand ambassador and many more celebrities in every region to promote their product.
According to Adidas’ advertisement, they have the own unique identity of each advertisement to represent their style including modern, trendy, and cool.
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