Branding There is no doubt why Adidas brand can attract so many people and still open the new sports shoes markets including the other sports equipment. According to Adidas’ branding, it seems like an honestly promise to attract people when they use any product of Adidas. Adidas makes people believe their brand and desire to belonging their products especially their slogan “Impossible is Nothing” that is the best one that makes people trust and use their brand. Moreover, they have a logo that develops following the new market and the business world. They design typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. Also, Adidas build customers’ feeling and emotion when they have used their brand, so it makes them feel good and cool.
Besides, the Adidas customers are like having own esteem when using Adidas’ products. They also found the Adidas brand very trendy, modern and cool. Reasons for that is one can relate to or identify oneself to Adidas’s marketing campaigns like “Impossible is Nothing” and the companies front athletes like David Beckham and Ricardo Kaká which makes the brand alive.
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