
This posterpresented the brand new sports shoes of Adidas. Their aim is to give customer a new product or it’s called “Product Positioning.” Adidas attracts their customers via a new modern style of shoes which provide a cool of Adidas in the future world.

This poster presents their slogan “Impossible is Nothing”. This is the unique selling points of Adidas and this advertisement. Their aim is “Brand Awareness.” Adidas wants their customers remember their brand via using a famous football player like Messé. They focused on Messé’s career is not easy to succeed but “Nothing is Impossible.” You have to start at the zero and go step-by step until you can succeed in your life like Messé

This advertisement presented the official sponsor of Olympic 2012 of adidas. Their aim is "Brand Awareness" because Olympic is been know-well from many people around the world. When adidas is the main sponsor of Olympic 2012, people also have to be know-well in their brand. Moreover, this adthis advertisement also represents the small gold like a needle. However, it’s not hard to catch it like every sport in Olympic 2012. Adidas is the one of aspirations for many athletes.

This advertising media represents their “Brand awareness” in subway. Adidas have succeeded to promote their brand in addition to advertising on television and billboard. This is the easy way that can make a lot of people remember their brand.
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